The summer vacation season will be beginning soon. With those lazy summer days come sunburns, mountain hiking, afternoon naps, reading by a pool and, of course, high gas prices. One entrepreneur has found a way to make money, benefit businesses and help drivers with their gas prices.

Here’s a story out of California about FreeGasHelp.com, in which drivers put advertising on their cars in exchange for pre-paid gas cards. The level of participation varies: put a license plate frame on your car and get $5 a month, wrap your whole car in advertising and receive $200 a month.

Is this a viable business idea? Will businesses be willing to tap into this sort of advertising mechanism? Post a comment.

Holly Fisher
Electronic Media Editor

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