I often receive news releases promoting new books and the title of this one was interesting enough to catch my eye: Contented Cows Moove Faster: How Good Leaders Get People to Put More Oomph in Their Work. According to the news release, workplace engagement studies find workers contribute only 60-70% of their true capacity.

“Contented Cows Moove Faster profiles individual workers at places like Chick-fil-A, Pebble Beach Co., Pfizer, 24 Hour Fitness and the U.S. Military who are known by their peers and bosses for going the ‘extra mile,’ and the leadership behaviors that cause them to want to do it,” according to the news release.

Contented Cows Moove Faster, written by Bill Catlette and Richard Hadden (check out their company here), provides the following information:
• The personal qualities that every leader must possess and reliably demonstrate
• How to make sure people understand why (and how) their effort matters
• Why most of us start and stop our recruiting efforts at precisely the wrong time
• How the organization's reputation for quality affects worker motivation
• The one extra rule that every organization needs

Are your employees working at full capacity? Are your “cows” contented or simply grazing the field? What tips do you have for engaging your employees and getting them to put more “oomph” in their work?

And, if you’ve read Contented Cows Moove Faster, let us know if it’s a worthy read.

Holly Fisher
Electronic Media Editor

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