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Rawle Murdy lands Innovation Award |
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Thursday, 31 January 2008 |
CHARLESTON -- The Post and Courier marketing team and Rawle Murdy have landed a top honor, the Private Party Innovation Award, from the Newspaper Association of America for their creative approach to increasing classified ad sales. TV and radio spots were carefully crafted, along with online and guerilla marketing components, to convince buyers that the newspaper’s classifieds are the best place to find items for sale in the area, in turn luring more advertisers and increasing sales.
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